Flexible pouches are changing the face of product packaging and improving product value chain globally. It is doing more than just having a package to house a product but also enhancing the aesthetics of the product. Buyers are attracted to beautiful things, and that is what flexible pouches offer the packaging industry today. When compared to traditional packaging and labeling packaging alternatives, using flexible pouches stand a world of difference far away from its conventional cousins.

Flexible Pouches Can Be Seen Everywhere

From industrial to domestic use items, flexible pouches can be seen changing the face and attraction of products everywhere you go. It is not only beautiful but its flexible feature also helps in reducing the bulkiness of products makes it easy to carry around. No wonder flexible packaging is used today in almost every facet of the packaging industry from pharmaceutical to fast food and groceries stores.

Manufacturers are using flexible packaging because, apart from supporting the delivery of their products to the final consumer, it offers more advantages in marketing and sales of the products. It is easy to brand the flexible pouches than it is possible with the traditional packaging options.

Benefits Of Flexible Pouches

Overall, the flexible pouches offer the following benefits to it users:

• Highly adaptive: Flexible packaging can conform to the requirement of packaging any product without going through a whole new chain of activities to meet a new product packaging. It does not matter the shape of the product; the same branded flexible pouch can meet all product shape requirements without losing the quality or sacrifice the branding. Therefore, it does not only give manufacturers a cost-efficient benefit; it offers hassle-free packaging, so there is no need worrying about packaging once the product is ready.
• It’s always beautiful. The average consumer is attracted to beautiful things and the aesthetics of the product packaging isn’t an exception. Flexible pouches being a product of the highest quality and beauty gives manufacturers the tool to attract customers to buy their product just by looking at the package.
• Innovation and creativity. When a manufacturer feels like bringing innovation and creativity to their product packaging, like identifying with a cause, it is easier to do that with flexible packaging. World stars in music, sport and science can be branded on flexible packaging to enhance the sales of a product and bring more goodwill to the brand.
• Innovation and creativity. When a manufacturer feels like bringing innovation and creativity to their product packaging, like identifying with a cause, it is easier to do that with flexible packaging. World stars in music, sport and science can be branded on flexible packaging to enhance the sales of a product and bring more goodwill to the brand.
• Environmental friendly. There is a wall of difference between a metal can of milk and a dairy product in flexible packaging when it comes to disposal of the used item. Of course, flexible pouches are easier to dispose of and recycled than with traditional packaging materials. In most cases, flexible packaging with zip locks and re-sealable design can be used over and over again after the initial product it came with was consumed.

Flexible pouches are all users friendly

While the manufacturers find the flexible pouch so useful for packaging their products, the end consumers also find the packaging re-usable after they are done with the product. For the environment, it is an eco-friendly option that keeps the earth clean. In term of cost, flexible pouch is cheaper, easy to label and better than traditional packaging.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Shrink sleeve labels are changing the way consumer marketers introduce and push new products onto the market.  Shrink labels wrap around products such as bottles to allow the marketer 360 degrees of space to entice potential consumer to purchase their product.  Shrink sleeves are made from a material that allows for high impact graphics to stand out on the grocery store shelves.  The use of noticeable inks and patters on labels grab attention.  Many shoppers will make purchase they did not intend to because of the label alone.

Shrink Sleeves Used For New Product Introduction

Sleeve labeling is an inexpensive and effective way to introduce a new product without spending heavily on media advertising buys.  Traditionally a new product rollout would be very expensive costing several hundred thousand dollars just to get minimal consumer awareness.  Some campaigns are upwards of a million.  This is an expensive gamble to make especially if in the end the product does not take off as expected.

Product Branding With Shrink Sleeves

Shrink sleeve labels are one of the primary ways to brand your product without breaking the bank.  The next time you are walking through the grocery store take notice that products ranging from kitty litter to soft drinks use this manner of labeling.  There are many different reasons for this but here are the five main reasons that this type of marketing works:

• An Advantage that Shrink Sleeves have is that it can fit any shape/ form needed.. If you are selling a case of raisins that is shaped like the sun with little points jutting out from it, then you will find it hard to fit other types of labels on it.  Shrink sleeves are always an option because if they cannot somehow fit around the product then it can always encase the product within the label.  They conform to any shape product imaginable.
• The sleeves can give a form of safety that other labels can not from product tampering. If you choose this type of label to completely cover and conform to the shape of the product as mentioned earlier, then it makes it much harder to tamper with.  That is why so many food manufacturers use this type of label on their products.
• If you use a standard label then you will most likely put it on the front of the package only. That leaves the sides and back as dead space.  This type of labeling provides a 360 degree arc of prime, marketable real estate that can be seen from any direction.
• Marketing has always been an expensive undertaking for any product manufacturer. You have to be very careful with the types of labels that you make because they are so expensive to produce that you probably won’t change then often.  Shrink sleeve labels are made from a thin-film of plastic and are one of the cheapest ways to add advertising to your product.  Since it is so much cheaper to use shrink sleeves it allows you to change your advertising more frequently to try new things.
• There are such  large variety of choices that you can make in overall look and deign.  You can have the labels printed with metallic, pearlescent, thematic or even make it look like etched glass.  If you want the look of your product to shine through the label then you can have the sleeves manufactured in semi-opaque that gives it that invisible look.

Final Thought On Shrink Sleeves

These labels even allow for changes that may stimulate selling of existing store products.  Some products even though they are of high quality may through time start to seem outdated.  A new label can add spice and appeal.  Their use can stimulate sales and grab an increasing share of the product demand.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.