The Best Option in Product Labeling

Shrink sleeve labeling is the talk of the town. And why shouldn’t it be? We know that marketing has risen to new heights. A product is only valued if it has a good packaging and good advertisement. Owing to this, the customers of today give more value to the way a product is labeled with the brand that it belongs to.

There are many ways in which a product can be labeled according to the needs of the company owning it. However, none of the ways can be deemed parallel to shrink sleeve design and labeling.

Benefits of the shrink sleeve labeling and packaging

To get an understanding of why businesses are using shrink sleeves to label new products and rebranding products within the brand.

1) Full 360 Degree Product Body Coverage

Shrink labels are advantageous in being able to wrap around any container of any shape without any hassle. The labels simply fold around the packaging in a manner that does not leave any place uncovered.

Unlike other conventional packaging methods, these labels are known to provide greater space for creativity to the product manufacturers. This ability brings us to our second point.

2) Greater Exposure

There has been an increase in the demand for stretch sleeves over the past decade. This increase can be attributed to the fact that these labels can easily accommodate larger and complex graphics of labels. As we have established above that labeling is one of the major parts of brand exposing strategies, having a label which totally gives you the freedom to concoct designs that can lead to customer attraction can be an extra edge over the competitors.

3) Durability

Durability is not an option but the need of every brand owner in terms of both his or her product and its labeling. When it comes to sleeve labeling, the shrink film bears the majority of the printing. The labels are printed in reverse on it and are sealed safely by a thinly layered film. Having this ability, these labels basically increase the shelf-life of the labels of your product by saving them from scuffing, marring, or tearing.

4) Consumer Connection

One of the many reasons that shrink labels have captured the attention of the packaging community all around the world is its ability to create a deep connection with the customers.

Popular Consensus

The claim that we made has been confirmed by a 2011 Eastman Chemical Company study. The study was carried out by AC Nielson by incorporating an 800-consumer pool, and its main reason was to know about the preferences of the customers in terms of attractiveness of the different kinds of labels. What the researchers learned from this study was that majority of the consumers preferred the products which had stretch or shrink sleeve designs.

Contact Us

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Turn Heads with Functional Product Packaging

Flexible packaging and flexible pouches is an innovation within the packaging industry. More and more companies are opting for this kind of product packaging for the value and benefits that it renders to the business owners and consumer. Owing to this fact, flexible pouch manufacturing has surfaced as something which is here to stay for long run.

One thing that is unique to this kind of packaging is its functionality. Not only does the manufacturer get packaging for his product but also the consumer gets a package that is conveniently designed and easy to use. One other thing that has added to the fame of pouch packaging is its ability to turn heads both of the consumers and the manufacturers.  Designers are ensuring that flexible packaging labels are catching the consumer’s eye.  There are a number of ways designers can do this including:

Flexible Packaging Offers Greater Brand Recognition

Since you must have bought something of value in your life, let us ask you a question. What is the first and foremost thing that captures your eyes when you see a product? It is indeed the packaging of the product!

It is a well-established fact in marketing that a product is well recognized by its packaging. And when it comes to flexible pouches, they not only represent a new line of packaging but also allow the manufacturers a larger space to print their logo/message upon. Thus, with beautiful design and profound space, flexible pouches are going to create a win-win situation for you.

They Can Pack a Variety of Consumer Products

Looking at the variety of the consumer products in today’s market, one can assume the plethora of packaging types that they require. For a business owner, managing different types of packaging for same-phase products can be a headache. With the advent of the pouch packaging, this headache has been eliminated. Now, there is no need to order different kinds of packaging.

They Extend the Shelf Life of Products

Since they are made of plastics, flexible packaging extends the shelf life of products because they are not susceptible to degradation. They do not react with a majority of substances and thus the product that they contain stays healthy for longer.

In addition to this, they can be easily vacuumed for better product preservation. So, no matter if it is food or cosmetics, the flexible packaging saves all.

They are Wonder Windows

As stated above, having flexible packaging for printing the message of the manufacturer is important since it serves to capture customer interest. What adds to this interest is the ability of the package to reveal what it is holding inside. This can work great for the brand exposure of a business even if its name is new to the consumers. They can just look at the product through the packaging and be inspired to buy it.

From the above discussion, you must have sensed that flexible pouches are more than just packaging solution. They protect the product, enhance its life and also add to the value of a business. If you are looking for the right packaging for your product which is liquid-phased then you need to contact a flexible pouch manufacturing facility.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Why Choose Flexible Packing for Your Product Needs

 

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All of these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents 2% of municipal solid waste.

Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

What Is Flexible Packaging?

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products. Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Exploring the Flexible Packaging Industry

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents two percent of municipal waste.

Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored, and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.

Many years ago, the only clear film that is used for packaging is cellophane. However, technology and innovations have made the development of printable substrates possible. This has helped in revolutionizing lighter weight packaging, which brings shelf appeal, seal-ability, product protection and strength.

Examples of innovations in product packaging are in the preservation of meat, drug packaging, and more. In fact, thousands of products are now made convenient, safer and enjoyable to consumers via flexible packaging. These and many more are possible as a result of advanced technology, innovation and sustainability, which is its hallmark.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products.

Flexible Packaging Conclusion

Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste, protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Importance of Flexible Packaging and Product Labeling

Packaging is extremely vital when it comes to the production and sale of goods. Proper packaging helps in promoting the product, explaining the product’s usefulness, containing the contents safely, protecting the contents from harmful elements and minimizing negative environmental impacts.

Flexible packaging is a form of packaging used to protect products in a format that can be readily altered. Flexible packaging manufacturers use various forms of materials such as aluminum, plastics, and other materials to create attractive designs with different features which make product consumption more convenient and easy to use.

Advantages of Flexible Packaging

  • Flexible packaging manufacturers are able to customize the requirements of different customers to suit their specialized needs. This adaptability of flexible packaging manufacturers gives them a competitive edge over their competitors.
  • Consumers are increasingly looking for ways to make their lives easier and more convenient and product features such resealable seals, zip locks, and spouts can help flexible packaging manufacturers boost their sales.
  • Flexible packaging manufacturers are required by law to follow the highest standards of packaging quality to ensure products are safe for consumption. Some flexible packaging manufacturers have gone a step further and incorporate additional features such as ultraviolet protection.
  • Flexible packaging manufacturers offer a variety of options to retailers who want to incorporate a high level of creativity to attract customers to purchase their merchandise.
  • Flexible packaging is more environmentally friendly and does not use up as many resources during production which makes it cost-effective and profitable for flexible packaging manufacturers.

Importance of Labeling Products

Product labeling is an essential feature in the marketing of products. Labeling helps to identify and differentiate different products on the shelves. Labeling provides information and knowledge to customers about a particular item; the ingredients used, and provide necessary information such as uses and instructions.

Product label specialists incorporate a variety of shapes, color, materials, sizes, and texture to communicate information about products. The expertise and creativity of product label specialists determine how successful the labeling and packaging grabs the attention of customers and translates that visual appeal into an actual purchase.

Product labeling is also essential for communicating information to customers on how to use a product properly and how to effectively dispose of it. Product labeling is thus used for security reasons and many companies incorporate a trademark or logo on their products as a way of communicating their standard of quality and commitment to consumers.

The combined importance of packaging and labeling thus serves the important roles of:

  • Grabbing the attention of potential customers and increase the visual appeal of products.
  • Encouraging potential buyers to purchase a product.
  • Transmission of important information such as how to use and handle a product, how to transport products, how to recycle and how to properly dispose of the package or product itself.

Product label specialists are required by law to provide the following information to customers:

  • Consumer product information standards e.g. best before dates or use by dates.
  • Labels for imported goods e.g. country of origin.
  • Industry-specific regulations such as quantity information.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Packaging Made Simple with Flexible Packaging

Flexible Packaging Industry

One of the rapidly growing aspects of the packaging industry is flexible packaging.Combing some of the top features of materials like film, plastic, aluminum foil, and paper to convey a broad range of protective properties while utilizing as little material as possible. Ordinarily taking the form of a liner, pouch, bag, or overwrap, flexible packaging is explained as any package or part of a package whose shape can be changed quickly.

Flexible packages are utilized for commercial and consumers items and in industrial applications, to market, protect, and distribute a vast array of items. As the leading packaging innovation, flexible packaging adds marketability and value to food and non-food items alike. From guaranteeing the safety of food and extending shelf life, to offering to protect from heating, boundary insurance, re-sealing, ease of use and printability, the industry keeps on progressing at a remarkable rate.

Flexible Packaging Life Cycle

The life cycle characteristics of flexible pouches exhibit numerous sustainable benefits. Flexible pouches start the process with little waste, thus greatly reducing landfill disposals. Technology and innovation have emphasized flexible packaging industries to utilize less natural resources in the production of their packaging, and changes production process have lessened energy and water consumption, volatile organic compounds and greenhouse emissions. What’s more, lighter-weight flexible pouches which result in less transportation-related energy and use of fossil fuel and pollution of the environment.

Flexible packaging is at the top of list of packaging trends in packaging design and performance, production protection, consumer convenience, and sustainability which impact the consumers, environment, and businesses positively.

Quite a while back, cellophane was the main transparent film utilized for packaging. Since the 1960s, technology and innovation have began the development of printable substrates which help start the revolution of lighter weight packaging that incorporates continued enhancement in product protection, shelf appeal, strength, and the ability to be sealed.

With its custom qualities, versatility, sustainability, and efficiency in conserving resources, it’s smart to consider flexible pouches for your new product line or to upgrade existing package.

Benefits of Flexible Packaging

  • Flexible pouches are lightweight and simple to carry, store, open and reseal
  • It extends the life of many items, particularly food, and has a positive profile of sustainability
  • It needs less energy to produce to carry items and releases small amounts of greenhouse gases on its while taking it to the market.
  • It results in less consumer waste being sent to sanitary landfills
  • Creative
  • Broadly extendible into different item categories
  • Gives options in resealing and dispensing
  • Indicates and maintains freshness
  • Provide consumer conveniences
  • Is easy to transport and store
  • Creates shelf appeal to consumers
  • Uses less energy
  • Can provide visibility of contents
  • Creates fewer emissions
  • Provides efficient product to package ratio

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.